Digital society

This summer, Softline commissioned several studies to look at the business impacts of the COVID-19 pandemic on the business environment, the related trends, and align the approach to our strategy, management and investment. We interviewed leading entrepreneurs and sales executives plus customer a...

Like to risk big? Then start saving on security. Businesses become more and more digital: companies go online, adopt remote work, etc. But becoming data-driven also makes them more susceptible to risks. You need nerves of steel to deal with it. However, there is also good news. Vladimir Lavrov, H...

Creating software simulations of the human brain is considered the most promising approach to artificial intelligence. The Australian startup Cortical Labs has gone even further: it aims to create a minuscule artificial brain by embedding biological neurons of mouse or human origin into a spec...

The COVID-19 pandemic has made telecommuting essential: dozens of employers are transferring employees to home offices. This convenient format reduces the probability of virus infection but, at the same time, entails many cybersecurity risks. The rising trend has been also caught by criminals&mda...

Imagine yourself for a couple of minutes in a CEO's seat. What's in their head, what are their thoughts and priorities? My answer is Confidence. Confidence is priority No.1. Priorities No.2, 3 and 4 are also Confidence.  Why do I repeat word ‘confidence’ four times, yo...

Live like in a fairy tale but stay vigilant AI does not care whether it does good or evil. It is not going to do anything out of its inherent kindness or maliciousness: there is a human behind every AI action, a human willing to make money, avenge, have fun, satisfy their curiosity, or test so...

We live in a unique time. Our generation has witnessed the change of millennia, many people remember the Year 2000 problem, solving which demanded the joint effort of almost the entire IT market. Today we are at the dawn of the 4th Industrial Revolution—a unique phenomenon that will change ...

Modern business is an ocean of information   Companies face new challenges dictated by the global macroeconomic and political situation. The attention of business leaders is primarily focused on identifying internal reserves for increasing efficiency and continuing active development. ...

A beautiful voice is a rare thing, and its owners consider it a generous gift of nature and a valuable tool. Pleasant tone and educated speech are a marvelous combo, rare luck, and a real superpower when it comes to working with people, especially in sales or public performances. A machine spe...

Customer experience is a key driver and catalyst in many (if not most) digital transformation projects. User experience and user adoption play the same role in IT projects. Successful application scenarios are the key to the success of the entire project. We know how important customer experie...

In this article, we will tell you about several useful novelties that will help busy managers at home and in the office: a helpful reading app, a multi-charger for mobile devices, and an exciting training course. For reading Digital transformation is a subject worthy of learning. It is unli...

A targeted attack is a sequence of hacking actions aimed at and tailored for a specific “victim” to steal its money or data. Softline experts note that usually, intruders do it for their profit. They have several variants of monetization: unauthorized access to online banking, encrypt...

If you like TV series like IT Crowd or The Big Bang Theory, then you are spiritually close to the image of a genius, nerdy, sarcastic, and knowledge-obsessed researcher, geek programmer, mathematician, or scientist—in general, a guy with a sky-high IQ. There are plenty of them among expert ...

Today, people around the world have to change dramatically their working practices and ways to manage teams of colleagues who work remotely. Fortunately, in our time, technology for full-fledged remote work not only exist, but also are also affordable, like never before. Questions with the org...

When done in a right way, digital transformation can reinvent any business process and significantly improve it. Unsurprisingly, providers of professional digital transformation services thrive, helping their clients embark on the digital transformation journey. But the paradox is that they somet...

Today, by 2020, many companies and organizations have already gone far along their path of digital transformation. Far enough to focus on the real return on investment in these initiatives and transition from pilot or point solutions to scalability at the enterprise level. All of us are waiting f...

An apparent trend of the modern market is creating cloud services and delivering them from reliable data centers in full compliance with the fault tolerance and data backup rules. A Product from Russia Softline is a Russian company providing its clients with numerous cloud services. Our ...

If ten years ago the concept of "service-oriented" was related exclusively to the internal architecture of IT systems, today this concept is widely used both in business and in everyday life. Service nature The idea to contain certain services in the format of a service with measu...

The unique thing about the digital world is its ever-growing pace of change. On the one hand, that is great: every day, companies and organizations gain access to new tools enabling them to work better and more efficiently. On the other hand, accelerating progress is creating significant challeng...

The word “service-oriented” related to the internal architecture of IT systems ten years ago, today is widely used both in business and in everyday life. The idea to package certain role or work in a ‘service’ with certain characteristics and measurable indicators of the q...

Demographic groups known as Generation Y (or millennials) and Generation Z drive today very much the digital revolution. It is to meet their needs that companies in various industries develop digital initiatives and strategies. It is their way of thinking and preferences that determine the improv...

Until recently, the primary trend in the development of industrial production has been the use of complex automation systems. Large enterprises have been implementing - and continue to implement - solutions based on powerful and distributed computing equipment. They control the entire production ...

Artificial intelligence has been exciting the imagination for many years, but real prospects for transforming the business have appeared relatively recently. However, so far 85% of artificial intelligence projects do not bring the promised results to the business (Pactera Technologies data, 2019)...

Business owners and executive teams often focus so strongly on their business procedures that they lose vision of their customers' expectations. Not only do they not concentrate on delivering to their customers what they want, they sometimes do not even know exactly if their customers are sat...

Digital changes impact everyone and radically change one industry after another. Even the politicians advertise it as a pledge of social and economic development. Naturally, many companies tend to change, to benefit from these trends, or simply to keep up with competitors. However, digital tra...

Today, digital transformation has become an influential business trend focused on smart management of operations and the continuous improvement of virtually all business processes from personnel management to increasing user satisfaction with post-sales services. New technologies and applicati...

To perform digital transformation it is not enough just to invest in technology. Employees are the most important factor for successful migration to digital business. How to take everyone with you to a digital journey? The digital environment requires new ways of collaboration, new structures ...

Probably everyone knows the potential benefits of digital transformation today. However, it is widely believed that artificial intelligence, machine learning, robotics, big data analytics are only for large enterprises that can afford it and can really benefit from digital transformations. I have...

Today, in the era of Industry 4.0 enterprises convert most of their business processes to digital: logistics, new product development, manufacturing, customer relations, and many more. Supply chain management looks like one of the most obvious candidates for digitalization. Traditional supply ...

Today's market is changing rapidly itself and forcing businesses to change quickly. The constant stream of innovation drives us faster than we ever imagined, and sometimes threatens to turn into destruction and chaos. It is not easy for everyone to take the decisive step of digital transforma...

Companies rarely go their Digital transformation journey alone, collaboration more common. The ability to improve productivity and reduce costs through third-party expertise and innovation are important catalysts for success, and companies doing business alone will be a thing of the past. But the...

Could a company successful today go bankrupt tomorrow? What a funny question! There are dozens of such stories. Nothing surprises us in the morning headlines dedicated to business news: companies that until recently, as celestials, sat atop the business Olympus, suddenly wind up. Common reasons a...

Are we in the middle, in the end, or at the dawn of Fourth Industrial Revolution? Opinions differ on this subject. Industry 4.0, the term that many people use as a synonym of the global transformation of technology and production, has been coined a quite a while ago—in 2011, at the Hannover...

Few fraudsters can bypass the advanced cybersecurity systems, and most of them choose the oldest trick in the book: they attack people instead of systems. Naivety, curiosity, and trustfulness are qualities inherent to more people than we can imagine. So why hack computer systems if you can just p...

People love shopping—convenient shopping. They like having plenty of choices tailored to their preferences. That's why the majority of shop visitors feel uncomfortable when they see the strange navigation signs in the showroom, shelves with goods that do not suit them and advertising th...

Almost all large cities face the tasks of increasing the traffic speed, reducing the number of traffic jams, and accelerating the response of the Traffic Management Center staff to changes in the road network. One of the ways to solve these problems is to implement an Automated Traffic Management...

In shoe and clothing retail, the main distribution channel is still brick-and-mortar shop: people love to go shopping, look at the goods live, try them on, and buy. This traditional model is very difficult to be outperformed and unlikely to be ever outcompeted, but online sales can complement it ...

Today digital transformation has become the mainstream trend that shapes the future of IT industry. Despite the opinions of skeptics, almost everyone has already realized the necessity of transformation driven by modern digital technologies. However, the idea of transformation has many interpreta...

A loyal customer means high profit. Do you know that, according to Oracle, 86% customers are ready to pay for better service? This is precisely why, as Gartner reports, in 2017 50% of B2C investment projects globally have been aimed at development of the customer experience. And according to Dime...

In the age of digital economy, high-speed internet, and mobile devices, installing the security tools and preventing access to blacklisted websites is not enough. The cybersecurity tools should always be under control; otherwise, the measures taken will not only be ineffective but also create a d...

Remember the last time you talked to a customer service. Your emotions were on the edge, you felt like boiling, but a calm and reasonable manager at the other side of a screen or handset quickly solved your problem. Were you satisfied? But were you sure you interacted with a human? According to s...

Security of critical infrastructure Of course, the hot topic of the year and even the next few years in Russia will be the security of critical infrastructures. This will be fostered primarily by compliance. Many companies will undertake categorization of their infrastructures. Those who ...

Digital transformation penetrates all fields of our life, and healthcare services could not remain untouched. Electronic medical records, electronic recipes, and electronic sick lists are no longer something exotic — they are the services of private clinics that patients expect to get. T...

In his interview Stanislav Voronin, Head of the BI Department at Softline, explains the capabilities of artificial intelligence, usage scenarios and covers AI-powered solutions from Softline. - Stanislav, please tell us about some AI use cases. In which areas can it be applied? - There were a...

At the present time, machine learning based on data collection and analysis, and artificial intelligence as the next stage of its evolution are no longer an attribute of fantastic novels and films—it is a working technology capable to solve real-life tasks in various industries. The clai...

Yuri told us about the prospects of online trade, personalization, chatbots, and other technologies that change the landscape of traditional retail. — What is the current state of the e-commerce market in Russia and its potential? How will the volume of digital retail grow in future? Wha...

Alexander Filatov, CEO and president at Parascript, a leader in the development of handwriting recognition and signature verification technologies. In our opinion, digital transformation lies at the very heart of products created by Parascript. With these solutions, the company's custom...

Advantages and features of software solutions in supporting digital production, preparation of an enterprise for implementation of PLM-system, need of Russian companies for digitalization – these are the topics we discussed with Viktor Bespalov, Vice President and General Manager of Siemens...

The irony of so-called big data is that they are easier to obtain than to use. Any accounting automation (even partial) creates points for input and accumulation of all types of information. The databases are gradually growing, gaining more tables, file archives, tons of email correspondence, rep...

The integration of BIM, smart devices and the Internet of Things in construction engineering is both a necessity and the most rational way to apply technology. How Does Smart Construction Work А comprehensive approach to smart device operation and interaction between them ensures continuous...